Queensland's peak tourism group says a planned code of practice should help solve some serious problems in the industry.
A recent review found Queensland's tourism products are declining in quality because operators are not making enough profit to invest in their businesses.
It says one major issue is high commissions charged by third-party booking agencies.
Daniel Gschwind from the Queensland Tourism Industry Council says a code of practice could help solve long-standing problems in the industry.
"Well it certainly has the potential to achieve that," he said.
"It's an educational tool as well, it's a communication plan in a sense between the different parties that are engaged in this process.
"We will now go down that path and we will seek to establish such a code of practice in collaboration with the industry."
He says agencies and operators around the state will be consulted.
"Well there's certainly plenty of operators who have brought this to our attention as well and it's been a topic of discussion for some time," he said.
"We don't believe outright regulation will solve the problem, we think it is largely an issue that the industry has to self-manage with a bit of support from the Government and that's the avenues that are being investigated."