Hawthorn beat Collingwood by 35 points in an MCG blockbuster on Friday night that emphasised the team's premiership credentials once again.
The Hawks were too good overall and all but sealed the minor premiership with an impressive 18.11 (119) to 12.12 (84) victory.
But although coach Nathan Buckley will be happy with the way his Magpies fought to the finish, the result all but put paid to their top four hopes.
The Hawks started strongly, kicking six goals to four in the opening term, and they added another six goals to five in the second period to lead by 21 points at the half.
A rain band hit the MCG in the second term and from there on in, condtions were difficult for scoring.
Under these circumstances, the Hawks took a stranglehold on the game with a three goal to none third quarter before going on to seal the win.
Collingwood will take some positives away from the game, winning the clearances and stoppages, but Hawthorn had too much ball coming into the forward line with Franklin, David Hale, Jack Gunston and others making life tough for the Magpies defenders.
For the Hawks, Lance Franklin (four goals) was far more than an attacking spearhead in an impressive all-round performance.
The surprise packet up forward was Isaac Smith, who kicked three in the first half.
Travis Cloke kicked three for the Magpies, and Dayne Beams and Jarryd Blair two each.
The Hawks lead Geelong by two clear games, although the Cats still have a game to play this weekend against West Coast.
More to follow.
18.11 (119) - L Franklin 4, I Smith 3, B Whitecross 2, J Gunston 2, L Breust, C Rioli, J Lewis, D Hale, P Puopolo, J Roughead, B Hill
12.12 (84) - T Cloke 3, D Beams 2, J Blair 2, J Elliott, Q Lynch, H O'Brien, D Swan, J Thomas