Samoa's entrant in this year's Miss World pageant believes there's a lot of responsibility for beauty contest winners in the Pacific.
Penina Peau is the first Samoan entrant in the Miss World contest in 25 years, and will travel to Jakarta in September for the competition.
She's told Samoans have a different attitude towards pageants in comparison to western countries.
"There's a lot more responsibility, and they scrutinise the pageant queens in the Pacific more than they do in Miss World New Zealand or Australia.
"It's a bigger role to pursue in regards to expectations of the Miss World Samoa or anyone who's crowned Miss Samoa in New Zealand or in Samoa itself.
"It is a different type of responsibility and role to try and fill," she says.
Ms Peau, who is based in Auckland, believes charity work is one of the most important aspects of being a beauty queen.
Throughout her reign, she plans to raise money for the Samoan Victims Support Group and also the paediatric ward at the hospital in Apia.
Her first project is to source artwork to brighten up the hospital's new children's ward.
Beauty pageants have often been criticised in western countries for objectifying women and judging them solely on their physical appearance.
Candidates for Miss World Samoa must be at least a size 10 to take part in the competition.
Ms Peau says while looks are important, it's not emphasised as much in Samoa.
"It's really dependent on the person.
"Your beauty within really shines on the outside, and that's where I'm trying to pass on the message to future girls that are willing to take on the opportunity or wanting to give Miss World a go.
"You just need to be yourself really, but at the end of the day we are visual beings and the outer appearance is always going to be a factor."
Ms Peau also says she received a blessing, as well as some some words of advice for the upcoming grand final, from Samoa's prime minister during a recent meeting with him.