Police are calling on Victorians to get behind a new campaign that aims to slash the number of deaths and serious injuries in car crashes by 30 per cent over the next 10 years.
The Road to Zero campaign will highlight that while the road toll has been falling over the past 40 years, there has been no change to the number of serious injuries.
Police say an average of 100 Victorians are seriously injured each week, including cases of brain trauma, quadraplegia and paraplegia.
About 600 of them need to have long-term rehabilitation.
They say if drivers cut just five kilometres per hour off their average speed, 85 lives could be saved and 1,300 Victorians would avoid serious injury.
The program aims to cut fatal and serious injuries on the road to below 30 per cent by 2022, that means fewer than 200 deaths and 3,850 serious injuries.