They look like they're mortally wounded and lying in a sea of blood. But they're not.
It's tomatina, the annual tomato fight in Buñol in eastern Spain, which attracts around 20,000 people and 130 tons of tomatoes.
Add heavy rain to all that ripe fruit and you get tomato sauce.
Authorities limited the numbers this year, citing safety concerns.
For the first time non-locals had to buy tickets to participate in the usually free event.
Past years saw more than double the amount of revelers packing the streets.
SOUNDBITE: Unidentified Buñol resident, saying (Spanish):
"This year there was more space, many more tomatoes and people had more space."
Tomatina's origin is disputed but most agree it began around 1940, in the early years of General Franco's dictatorship.
Or perhaps that's just pulp fiction.