The Daniel Morcombe Foundation has been recognised at the Queensland Child Protection Week Awards.
The foundation won the Media and Communications Award for its Day for Daniel campaign.
Bruce Morcombe says the national day of action on child safety is the largest event of its type in Australia.
"It really just started low-key ... humble beginnings - Denise and I almost on the lounge floor ... packing up merchandise boxes," he said.
"Over the years it's built and built and lots and lots of people interstate as well as local have said, 'hey, if you guys can do that, then we can as well'.
"It's just built and built - it's certainly the way forward for the foundation."