Prime Minister Kevin Rudd reckons he's about 300,000 to 400,000 votes short, folks.
Australians for whom English is their second language, hipster youths who only use mobile phones and people who detest opinion pollsters are the people Mr Rudd says he needs to woo before polling day.
Speaking on the NSW central coast alongside Robertson Labor MP Deb O'Neill, Mr Rudd ramped up his last-ditch effort to convince voters that Labor's position behind the coalition wasn't as dire as the six per cent gap opinion polls were predicting.
"To put it into perspective, the numbers of Australians we are talking about, are about the total population of the central coast. That's somewhere between 300,000 and 400,000 Australians who we need to get on our side of the pile," Mr Rudd said.
"Spread that around the entire country, we've got 24 hours to get that message through to them."
Mr Rudd was confident groups overlooked by pollsters would sway in his party's favour.
"There's a whole bunch of people who never answer telephone calls from opinion poll companies, a whole lot of folks don't use their landlines anymore and a whole lot of folks who are not of an english-speaking background," Mr Rudd said.
"Just think about that a bit, folks."
Mr Rudd was also visibly buoyed by an uncharacteristic poor 24 hours of campaigning by the coalition, which included the late release of costings and a backflip on an internet filtering policy.
"Knocking around some of these local communities in recent days, amongst our candidates, there's been a bit of a spring in their step," he said.
Mr Rudd was also asked if he'd contemplated the faults of the Labor campaign.
"I've never been in the business of woulda, coulda, shoulda," he said.
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