TV AND WEB RESTRICTIONS **FOR USE OF CLIPS FROM "HOUSE OF CARDS" MUST COURTESY NETFLIX AND NOT FOR LIBRARY OR WIRELESS USE**
Newbie Netflix has made it in prime time. It became the first online video distributor to nab a major Emmy award, winning best director for its political drama, "House of Cards" starring Kevin Spacey.
Netflix did it in its own iconoclastic un-Hollywood way. It invested $100 million in the series without watching a pilot. And it made all of its episodes available at once instead of parceling them out weekly as TV networks do.
The company also picked up two creative awards. While it failed to win in the other 11 categories in which it was nominated, "House of Cards" competed in the some of the top sectors such as best actor and actress and drama series. Consider that the traditional big four broadcast networks hadn't notched any drama nominations this year.
While some naysayers may point to Netflix's negative won-loss record at the show, investors initially applauded the results, sending its stratospheric stock even higher in early trading before it sold off. The stock has tripled this year alone.
Cable networks dominated the awards show, but Netflix's rookie win and nominations showed it could compete among the best. Season two for "House of Cards" is in production now. And with rivals such as Hulu and deep-pocketed Amazon creating original programs with big name stars, more Hollywood talent on both sides of the camera could be tempted to participate in online series.