NSW parents are being told to avoid buying young children bargain store Christmas presents with many retailers caught out selling toys that can choke, strangle and burn kids.

NSW Fair Trading says there have been numerous and repeated dangerous toy infringements, with 17 bargain retailers penalised this year for selling dangerous toys.

Toys posing ingestion, inhalation, projectile, choking, strangulation and fire hazards have been found in 18 regions across the state in 2013, resulting in more than $100,000 of fines.

NSW Fair Trading Commissioner Rod Stowe said 15 of the 17 offenders had faced penalties before.

He said retailers had no excuse for not complying with Australian safety standards and the department was looking at prosecution options ahead of the Christmas period.

"I am putting retailers and suppliers on notice that we expect people to lift their game," he told AAP.

"If we do see repeat offences we will seriously contemplate taking injunctive actions through the Supreme Court."

The biggest fine was more than $27,300 handed down to a Paramatta business found selling two banned toys posing strangulation and fire hazards.

Commissioner Stowe said parents could limit risks by shopping at "reputable retailers".

"It's not the large retailers that have been the focus of non-compliancy," he told AAP.

"It's been the smaller discount stores."

He said more hazardous toys were likely to be uncovered during the Christmas season inspection blitz.

Parents can find more information about hazardous toys at www.fairtrading.nsw.gov.au.