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French luxury giant Kering appointed Sabato de Sarno as creative director of its star brand Gucci, it said on Saturday.
Kering appoints de Sarno as Gucci creative director
PARIS, Jan 28 (Reuters) – French luxury giant Kering
appointed Sabato de Sarno as creative director of its
star brand Gucci, it said on Saturday.
De Sarno began his career at Prada in 2005, moving to Dolce
& Gabbana, before joining Valentino in 2009, where he held
several positions before being appointed fashion director
overseeing both men’s and women’s collections.
At Gucci, he will be tasked with reviving the fortunes of a
brand that, after stellar growth between 2015 and 2019, has been
losing momentum in recent years.
Creative director Alessandro Michele left abruptly in
November after seven years in the job, following tensions
between with Kering’s top management, sources told Reuters.
(Reporting by Silvia Aloisi; editing by Jason Neely)
